Vivian Feng


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    @2025 by Vivian Feng

Movement Kraft

Date: May, 2024
Individual Work

Movement Kraft is an online platform created for the Movement Kraft Pilates studio, aimed at promoting Fletcher Pilates and the studio itself. Through the website, customers can explore Fletcher Pilates, learn about the studio and its courses, and register for classes.

Background

I participated in the 11th Protothon event hosted by DubsTech (an RSO at the University of Washington) and Design Buddies (a community for designers). One of the prompts was to design a marketing website for Movement Kraft. Given my personal interest in Pilates and two years of experience practicing it, I chose this prompt to raise awareness and share the benefits of Pilates with more people as well as help Movement Kraft in growing their customer base.

Research








Information Architecture 


Design

Wireframe


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